Department of Finance - Banking & Business Administration - On the morning of February 29, a Consultation Workshop entitled “Method of Implementing the Project "Researching Communication Strategies for Developing Binh Dinh Tourism Trademark until 2025, Orientation to 2030” was held at Quy Nhon University (QNU). This was a provincial-level scientific and technological research project jointly led by Assoc.Prof.Dr. Do Ngoc My, Rector of QNU and Le Thi Vinh Huong, MA, Deputy Director of the Department of Tourism together with 8 members from Binh Dinh-based departments, branches and units. The workshop was attended by Dr. Le Cong Nhuong, Director of Binh Dinh Department of Tourism, Mr. Nguyen Huynh Huyen, Deputy Head of Binh Dinh Propaganda and Education Department, Mr. Bui Van My, Vice Chairman of Tay Son District People's Committee, Mr. Cao Tri Dung, Vice Chairman of Vietnam Travel Association, leaders of the Binh Dinh Provincial People's Committee office, Department of Tourism, Department of Science and Technology, Department of Planning and Investment, Department of Information and Communications, Leaders of Quy Nhon City People's Committee and some districts with tourism development, Leaders of Binh Dinh Tourism Association, Binh Dinh Young Entrepreneurs Association, Representatives of some of Binh Dinh-based tourism businesses and reporters from some of Binh Dinh-based news agencies.
Assoc.Prof.Dr. Do Ngoc My – Co-leader of the project makes a speech at the workshop
Assoc.Prof.Dr Do Ngoc My said that the project had three specific objectives: (1) building criteria and proposing a trademark identity for Binh Dinh tourism; (2) formulating overall communication strategies for developing Binh Dinh trademark tourism to 2025, orientation to 2030; (3) increasing the number of tourists to Binh Dinh by 5% when the project ended compared to the preceding year. The workshop participants highly appreciated the urgency and method of implementing the project and proposed a lot of valuable suggestions to help the research team implement the project effectively.
Some photos of the workshop:
Dr. Le Cong Nhuong - Director of the Department of Science and Technology makes a speech
Mr. Cao Tri Dung, Vice Chairman of Vietnam Tourism Association makes a speech
A souvenir photo of the workshop organizers and the participants
Thanh Loan
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